The fix: Use Search Console to see what percentage of traffic is coming from Branded vs Non-Branded searches. In fact, the company didn’t rank for anything but their own name. At a glance, it looks like a healthy amount of visitors were discovering them through search engines. I’ve seen Analytics accounts where 80% of search traffic was searches for the brand. Ideally, visitors who find websites by searching for the brand would be categorized as direct traffic. They may have accidentally searched for your web address rather than entering it into the address bar. Although this is technically still search traffic, these visitors knew you already. Search traffic includes “brand keywords” such as the company name. Branded keywords appearing in search traffic Search traffic (from Google, Bing, etc…)Īlthough we’d like to believe that search traffic is everyone who discovered us through a keyword search, there are two problems here: branded searches and hidden keyword data.
Much of the Acquisition > Channels report is incorrectly categorized, mislabeled, and incomplete. Direct traffic: Visitors who typed your address directly into a browserīut there are all kinds of reasons why Google Analytics data is inaccurate.Referral traffic: Visitors who arrived at your site by clicking a link on another website.Search traffic: Visitors who found you through an organic search engine results page (SERP).Here’s what the traffic sources are supposed to mean: The three main categories are Search, Referral, and Direct.
Traffic Sources is supposed to show you how people got to your website. Google Analytics Acquisition > All Traffic > Channels report is notoriously problematic. Let’s start with traffic sources (a.k.a the Channels report in Google Analytics). Here are 21 ways in which Google Analytics is wrong and ways to fix it.
Trafficbot live in google analytics install#
You don’t need to install anything on your server, and they don’t need to look at your log files. Google Analytics combines Javascript with cookies to track all kinds of data about visitors.
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